Blume
Nigeria Limited is a privately owned international trading and distribution
company. Our management has many years experience in the fields of production,
importing and distributing of foods products. Blume is a member of Sonia Foods
Industries limited, the manufacturer of Sonia Food products.
We
are recruiting to fill the position below:
Job Position: Trade Marketing Manager
Job
Location: Lagos
Employment Type: Full-time
Job
Brief
- We're seeking to employ a
well-qualified marketing team leader with at least eight (8) years of
trade marketing experience and successful at developing and implementing
marketing policies, administering budgets, building high-performance teams
and creating successful digital marketing campaigns.
- Skilled at facilitating
communication between sales and marketing teams to enable project success
for each new campaign. With experience in using digital marketing tools
like SEO, SEM, Mail Chimp, Canva and Trello.
Responsibilities
- Responsible for executing the
annual trade support plans across the various trade channels according to
the roadmap and in line with brand strategies & priorities.
- Supports the implementation of
the outlet classification plan & its regular update quarterly.
- Ensures customer compliance
with all contractual agreements in different channels & outlet types.
- Ensures proper installation
& maintenance of all trade display solutions to maximize brand
visibility & shelf shares.
- Tracks & reports all
competitor trade Marketing activities & evaluate their impact on the
brands' performance.
- Assist in developing &
executing consumer promotions in all/ specific trade channels when needed.
- Coordinates with the different
stakeholders to develop the different visibility solutions &
planograms as well to ensure their proper implementation in the market.
- Supervises the deployment of
all merchandising material across the different trade channels.
- Responsible for releasing the
monthly customer incentives in return for the granted display solutions
& shelf shares.
- Ensures that the local that
local market data is constantly up to date & complete to include all
competitive information
- Develops new promotional
campaigns by bundling products together, increasing sales revenue.
- Build and strengthen strategic
relationships with wholesalers, sub-distributors and leading distributors.
- Recruits and hire experienced
promoters to complete projects on time and within budget requirements.
- Developed pre-season marketing
plans to support department and divisional product strategies.
- Worked closely with product
development teams to create and maintain marketing materials for sales
presentations and client meetings. Proofread marketing collateral ahead of
printing to eliminate errors.
- Foster growth in sales through
the development and implementation of new innovative sales stands
- Increase sales and brand
exposure by developing new packaging, collateral, and sales materials and
optimizing target audience reach
- Increase SKU visibility in open
markets by introducing new strategic marketing activations for customers.
- Used search engine optimization
to improve traffic to brand websites.
- Performed ongoing analysis to
develop and advance future marketing strategies.
- Managed brands' social media
platforms (Facebook, Instagram and Twitter)
- Organized customer surveys to
get feedback on newly launched products.
Requirements
- Education: MBA - Marketing /
Mass Communication or related field
- Experience: 8 - 10 years of
experience in a similar field.
- Languages: Excellent command of
the English language (Speaking, reading and writing).
- Computer Skills: MS Word Skills
- Advanced; MS Excel Skills - Advanced; MS PowerPoint - Advanced; MS
Outlook Skills - Advanced.
Required
Skills:
- Trade Marketing
- Market Positioning
- Budgeting Campaign management
- Product development
- Brand development
- Event Planning
- Digital Marketing.
Method
of Application
Interested and qualified candidates should send their CV to: careers@blumenigeria.com using the Job
Position as the subject of the mail.
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