Alfred & Victoria
Associates is one of Nigeria's leading ICT solution based company. Our company
offers a wide range of services which are in high demand of today’s emerging
market. AVA has three major arms which have been streamlined to meet our
customer's needs. The three major arms are: Consulting, Recruitment and
Training.
Alfred
& Victoria Associates has become one of the most sought after Human Capital
Development Organization in recent times. She is fast becoming the
distinguished strategic partner required in all sectors of the economy, and
also in the fast growing world of outsourcing which is now in huge demand in
all profession.
We
are recruiting to fill the position below:
Job Position: Market Research Analyst
Job
Location: Lagos
Employment Type: Full-time
Reporting to: Strategy Planning Manager
Objectives
- A Market Research Analyst
conducts research and gathers data using various methods such as surveys,
interviews, and data analysis tools.
- They analyze the collected
data, interpret trends, and provide reports and presentations. They play a
crucial role in helping businesses understand consumer preferences, market
dynamics, and competitive landscape to drive strategic decision-making and
improve overall business performance.
Responsible
for The Market Research Analyst is responsible for the following employees:
- Data Analyst
Main
Duties
- Collecting data on consumers,
competitors and market place and consolidating information into reports
and presentations
- Understanding business
objectives and designing surveys to discover prospective customers’ preferences
- Compiling and analysing
statistical data using modern and traditional methods to collect it.
- Interpret data, formulate
reports and make recommendations
- Remain fully informed on market
trends, other parties researches and implement best practices
- Understand the business and
competitive landscape in which the company operates, including key
competitors, their strategies, products, and marketing initiatives
- Analyze data to identify
trends, opportunities, and threats that may impact the company’s business
- Use online market research and
catalogue findings to databases
- Attend trade shows,
conferences, and other events to gather intelligence on competitors
- Support the development of
marketing plans and strategies by providing insights on competitor initiatives
- Assist in the development of
new products and services by identifying unmet customer needs
- Provide competitive analysis on
various companies’ market offerings, identify market trends,
pricing/business models, sales and methods of operation
- Prepare reports and
presentations to share findings with internal stakeholders, including
executive management
- Monitor competitor activity and
keep abreast of industry news and developments
- Provide input on pricing
decisions by analyzing competitor pricing strategies
Social
competencies / personal aspects:
- Ability to interpret large
amounts of data and to multi-task
- Strong communication and
presentation skills
- Adequate knowledge of data
collection methods (focus groups, surveys etc)
- Working knowledge of data
warehousing, modelling and mining
- Strong analytical and critical
thinking
- Excellent knowledge of
statistical packages (SPSS, SAS or similar), databases and MS Office
- Search engines, web analytics
and business research tools
- Customer- and profit-oriented
thinking and actions
Training
/ Professional Experience / Practical Experience
- BS Degree in Statistics, BA in
Business Administration, Marketing or related field
- 3-5 years of experience.
- Ability to think analytically.
Method
of Application
Interested and qualified candidates should send their CV to: recruitment@alfred-victoria.com using
the Job Position as the subject of the mail.
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